Floriculture

Initiated in 2008, the Floriculture Program by PRASAD Chikitsa was developed to supplement the seasonal income of farmers who traditionally grow only two paddy crops per year. By promoting flower cultivation as a year-round source of revenue, the program enables farmers to diversify their agricultural practices and improve financial stability. The initiative integrates organic farming methods and market-driven crop selection to maximize returns from small landholdings.

Program launched:

2008

Number of saplings planted

1,41,052

Farmers enrolled

469

In the Tansa Valley, many small and marginal farmers rely solely on seasonal paddy cultivation, resulting in extended periods of idle land and low annual income. Orchards, while lucrative in the long term, take 5–6 years to mature. The lack of short-term income sources has historically led to economic instability and labor migration. Additionally, mono-cropping practices deplete soil health and reduce resilience to market and climate fluctuations.

How We Are Solving It

Integrated with Orchard (WADI) Farming
- Floriculture is commonly practiced between orchard rows as a secondary crop
- Adds biodiversity and supports better soil structure and nutrient retention
- Flowers bloom early—within the first 1–2 years—while fruit trees take 5–6 years to yield
Market-Driven Selection
- High-demand flowers suited for religious offerings and local festivals
- Strong year-round market in Ganeshpuri and surrounding spiritual centers
Capacity Building & Training
- Organic floriculture techniques
- Exposure visits to successful farms and flower markets
- Workshops on soil management, pest control, and market-readiness